Study Area Table of Contents
Here's the Table of Contents from a recent Area Study.  It is a bit more complex than some, but not by a lot.  I've disguised the locale by substituting the words "Target Area" for the MSA the project was done for.

Table of Contents

Chapter
Introduction
Overview of the Target Area Market
Competition
Transportation Network
Regional Malls
Potential Sites
Pro Forma Analysis
Starting Inventory
Startup Capital
Feasibility Check:  Sales Performance per S.F.
Feasibility Check:  Sales Ratios
Summary
Key Success Factors
Key Performance Targets

Appendix
Map:  Target Area Malls
Map:  Wal-Mart Locations
Map:  Major Universities
Map:  Chain A Comics Shops
Map:  Chain B Comics Shops
Map:  Single-Store Comics Shops
Map:  Chain A 10-Minute Drive-Time Zones
Map:  Chain B 10-Minute Drive-Time Zones
Map:  NW and Central Quadrant Comic Shops 10-Minute Drive-Time Zones
Map:  SE Quadrant Comic Shops 10-Minute Drive-Time Zones

Table: Demographic Profile for Target Area Comic Shops and Potential Sites
Table: Demographic Profile Sorted by Household Growth
Table: Demographic Profile Sorted by Household Income
Table: Demographic Profile Sorted by Target Age Group
Table: Demographic Profile Sorted by Target Age Group and HH Population

Table: Single-Store Drive Time Demographic Profiles
Table: Chain A Drive Time Demographic Profiles
Table: Chain B Drive Time Demographic Profiles

Table: Break-even Analysis High-Rent Scenario
Table: Break-even Analysis Medium-High Rent Scenario
Table: Break-even Analysis Medium-Rent Scenario
Table: Rent per S.F. Sensitivity Analysis

Map:  Site A 10-minute and 20-minute Drive Time Zones
Map:  Site B 10-minute and 20-minute Drive Time Zones
Map:  Site A Local Middle and High Schools
Map:  Site B Local Middle and High Schools

Table: Profile Comparisons and Sales Penetrations: Target Sites

Table: Projected Sales by Merchandise Line, Year 1
Table: Projected Sales by Merchandise Line, Year 5

Worksheet:  Starting Inventory
Worksheet:  Startup Capital

Map:  2002 Average Household Size by Census Tract
Map: 2002 Hispanic Population by Census Tract
Map: 2002 Asian/Pacific Islander Population by Census Tract
Map: 2002 Average Household Income by Census Tract
Map: 2002 Population Ages 14-24 by Census Tract
Map: 2002 Population Ages 25-44 by Census Tract
Map: 2002 Average Household Size by Census Tract
Map: Target Area Crimes by Census Tract

This particular report contained roughly 80 pages of text, maps, tables and worksheets.  This type of project provides all of the base data required to create a business plan for a proposed specialty comic store.

See our notes on Business Plans for a Table of Contents for a complete business plan.

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